Purchase Triggers
Identify the specific market or organizational events (i.e. funding, leadership transition, contract renewal, etc.) that drive purchase events and behaviors to optimize opportunities to drive switching and purchasing.
Propensity to Buy
Azurite isolates specific purchase triggers, defines key purchasing criteria, and identifies the new & existing buyer segments with the highest value. Our research enables your teams to focus resources on the ICPs and messaging that yield the highest propensity to buy.
In practice
Key Purchasing Criteria Mapping
Measure and map the customer journey to ensure the most critical steps and attributes align to buyers’ expectations when selecting a supplier or solution.
Ranking Segments by Value
Quantify value based on propensity to buy at a granular level (i.e. by segment / sub-cohort) to ensure resources are focused on the highest potential prospects and buyers.
How we do it