Needs-Based Segmentation
Segment addressable markets by specific needs, behaviors, and purchasing approaches across existing and unvended cohorts to drive sales & marketing effectiveness.
Market Segmentation & ICP Validation
Azurite measures and analyzes buyer behaviors, intent & preferences across existing and unvended buyer cohorts (i.e. new market niches) to segment your market by specific needs and purchasing dynamics. Our research ensures your sales teams will effectively sell your products & services to priority market segments with the greatest propensity to buy.
In practice
Ideal Customer Profiles
Isolate and define the highest-value buyer cohorts alongside their specific pain points & latent needs to identify priority market niches and growth opportunities.
How to Sell to Each Segment
Quantify priority value drivers, what features drive willingness to pay, and the precise messaging & sales approaches to maximize sales & marketing ROI.
How we do it