Concept Testing & Initial Willingness to Pay
Isolate the latent needs that will drive demand for a new product or service and then test specific opportunities to measure willingness to pay and to validate market demand.
Business & Product Innovation
Azurite quantifies acute pain points and latent needs that enable new product and business innovation — measuring buyers’ willingness to pay, feature & needs prioritization, product messaging, and pricing optimization potential. Our research enables your teams to invest in the most impactful ideas with the greatest ROI, avoiding unvalidated capital allocation.
In practice
Feature Prioritization
Determine precise buyer feature priorities to shape your product and service roadmaps to focus product & service development resources.
Business Model & G2M Approach
Pressure test market messaging, bundles & pricing, and product/service design elements against real buyers and prospects from your TAM to validate go-to-market approach before making any investment.
How we do it