Pricing Analysis
Deliver specialized (e.g. Van Westendorp, Max Diff, etc.) and custom-built pricing methodologies tailored to your specific products’ and services’ use-case to deliver definitive pricing guidance to maximize profitability.
Product & Pricing Strategy
Azurite facilitates optimal pricing and product bundling strategies grounded in primary customer voice data, verified needs, and quantified willingness to pay. Our research empowers commercial teams to maximize conversion and improve profitability.
In practice
Product Bundling & Tiering
Test discrete feature and service combinations to map out the precise bundles that have the greatest appeal to various segments and ICPs to maximize customer retention and LTV.
Rollout Strategy
Measure the impact of potential pricing adjustment rollouts in advance of making changes to define the ideal approach to operationalizing pricing & bundling changes.
How we do it