Quantify Value Pools
Quantify new market growth potential underpinned by measuring existing solution penetration, buyer likelihood to switch / buy and willingness to pay and the value of solving pain points to prioritize highest-value entry points.
New Market Entry & TAM/SAM/SOM Analysis
Azurite uses a transparent and trusted methodology to evaluate potential new markets by sizing existing demand & propensity to buy by segment, assessing overall value and outlining actionable strategies for entry. Our research provides executive teams with data-backed conviction to launch into new verticals.
In practice
Market Value & Size
Measure market potential with deep granularity at the sub-segment / sub-sector level to build a bottom-up TAM / SAM and SOM with market-validated revenue potential.
Go-to-Market Approach
Map your optimal market entry strategy by defining exact ICPs, validating the most resonant value propositions, outlining an actionable sales motion, and assessing the ‘build or buy’ business case to ensure successful new market entry.
How we do it